LG Electronics, through its experimental platform LG Labs, collaborated with its in-house venture Sleepwave Company to develop Brid.zzz, a pair of earbuds designed for mind and sleep care. The device monitors brainwaves in real time and uses brainwave control technology to promote better sleep.
Focusing on the concept of “Good Sleep,” the design minimizes unnecessary decoration and emphasizes simplicity and calmness. Unlike typical earbuds, Breeze is designed to rest naturally on a bedside table and resemble a lighting object rather than an electronic device.
The ergonomic earbuds ensure comfort, while the hemispheric cradle functions both as a charger and a gentle sleep lamp, emitting a soft glow that soothes without disturbing sleep. The use of white and gold tones reinforces an elegant and serene aesthetic.
Design — Jiyoun Kim, Soyeon Na, Jonggun Kim Photography — Jiyoun Kim Studio™