The Face Shop is an affordable skincare brand by LG Household & Health Care that emphasizes nature and purity.
As part of its brand renewal, the company developed a new "hero product" to represent its refreshed visual identity.
Ink Lasting, in contrast, embodies an urban and sophisticated lifestyle, offering a distinct identity from The Face Shop’s nature-oriented philosophy. Drawing inspiration from the harmony between nature and the city, the design concept was approached in an indirect and restrained manner.
The final design combines a warm foundation tone, a contrast of transparent and opaque finishes, and refined proportions and form, resulting in a product that is simple yet visually striking.
Design — Jiyoun Kim, Younghyun Kim, Jonggun Kim Photography — Jiyoun Kim Studio™